Every independent promoter knows the problem: you fill the room, but at the end you don't have a list of contacts you can actually use. The data is scattered across the ticketing platform, whatever social feed you rented and each edition's files. Every event restarts from zero instead of building on the last one.
Why you don't have your customers' data
Often you do have it, just not in a form you can use. On Eventbrite, for instance, the Data Processing Addendum for Organizers makes you the data controller, and the attendees report downloads as CSV or XLS. On top of that:
- On DICE buyer data comes with usage rules: DICE's MIO user guidelines separate the full customer list, which you may contact only with transactional or operational messages about the event they bought, from the marketing opt-ins list, the only one you can send promotions to.
- Social reach is rented: Instagram and TikTok decide who sees your posts, and change the rules whenever they like.
- Ticketing, entry and signup data live in separate silos that don't talk to each other.
How to get your audience data back — and own it
Solco is the neutral layer that sits on top of your ticketing and brings everything into one view of your audience:
- Unify data from DICE, Eventbrite and Shopify through direct connectors, and from any other ticketer or box office with a simple CSV.
- Capture your own contacts at the event, with QR codes and signup pages — always with explicit consent.
- Export the list whenever you want and use it in your email or SMS tool to sell the next event.
How you capture contacts at the event
You create a sign-up page with its own QR code and put it where your audience will see it: entrance, bar, screens, stands. People who sign up leave their details and decide for themselves whether to hear from you: the consent box is never pre-ticked, and every contact carries the date of consent. Sign-up pages and QR codes are included on the Free plan.
You don't switch ticketing. Solco works alongside what you already use and turns your crowd into a list of consented contacts you own — plus a verifiable impact report for sponsors and institutions.
Data captured the right way
Trust is built on handling data correctly. With Solco:
- Explicit consent, with no pre-ticked boxes.
- A clear privacy notice, shown before any data is collected.
- Data used only for the purposes you declare, and exportable whenever you want.
- Designed with GDPR and UK GDPR in mind. This is not legal advice: check your own processing with your DPO or a lawyer, and with your national data protection authority.
Frequently asked questions
Do I have to switch ticketing platform to use Solco?
No. Solco is not a ticketing platform — it sits alongside the one you already use. Bring your audience in from DICE and Eventbrite through direct connectors, or from any other ticketer with a CSV, and keep selling the way you do today.
Can I get attendee emails out of DICE?
It depends on what DICE makes available to you, and for what use. DICE's MIO user guidelines separate the full customer list, which you may contact only with transactional or operational messages about the event they bought, from the marketing opt-ins list, the only one you can send promotions to. Through Solco's DICE connector a contact arrives contactable only if the buyer agreed to share their details with the organiser, and DICE sometimes restricts what you receive to the name alone. Alongside that, you capture contacts directly from your audience with explicit consent, so that list becomes yours.
Is the data really mine?
Yes. The contacts you capture are yours and you export them whenever you want, to your own email or SMS tool. No lock-in.
Does Solco help me comply with GDPR?
Solco is built to help you comply: consent is explicit with no pre-ticked boxes, the privacy notice is shown before any data is collected, and data is only used for the purposes you declare. Compliance, though, covers your processing as a whole, not just the tool: check it with your DPO or a lawyer, and with your national data protection authority.