Impact and reporting
- How to Measure and Prove Your Event's Economic Impact (Including a Report for the Council)
Learn how to measure your event's economic impact with the direct, indirect and induced method and the core formula, then turn your ticketing and scan data into figures for the council and sponsors.
- Festival impact report for local government: what councils actually want
What a council actually wants in a festival impact report: net additional impact, not gross. Additionality, deadweight, displacement and leakage explained.
- How to prove event ROI to sponsors
How to prove event ROI to sponsors: agree ROI and ROO up front, what the post-event report needs, and how to handle results that missed the target.
Your data
- How to keep your attendee data when you sell tickets
What Eventbrite, DICE and other ticketing platforms actually give you, and how to build an audience list, event after event, that is yours to export anytime.
- Your festival audience: build it, segment it, bring it back
How to build a festival audience list night after night, split it into segments that are actually useful, and bring those people back for the next edition.
- How to export attendee data from Eventbrite (and what the file leaves out)
How to download the Eventbrite attendees report, what the file actually contains, what you cannot export, and what you are allowed to do with it under GDPR.
In Italian only
- Rendicontare un evento finanziato con contributi pubblici
Rendicontare un contributo pubblico: cosa consegnare al comune, quali giustificativi l'amministrazione può chiedere e quali no, scadenze ed errori da evitare.
- SROI: misurare il valore sociale di un evento culturale
SROI per eventi culturali: cos'è l'indice, i sei passaggi del calcolo, gli otto principi, l'esempio del Festival Verdi e quando non è lo strumento giusto.